When You Can / When You Can’t

Cool Ridge

Launching Cool Ridge’s 100% recycled plastic water bottle as the next best option to bringing your own.

This campaign involved a full media takeover of Melbourne’s Southern Cross Station, along with strategic OOH placements, launch activations and targeted social videos, all featuring our ‘When you can/when you can’t’ messaging.

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The 8½ Hour Receipt

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A Date With Your State